Digital Analytics and Performance Marketing

We understand that businesses feel the urgency of going digital and sometimes they spend unknowingly which results in not having a healthy Return on Investment (ROI). In the digital world, most of the platforms work on different algorithms which they change periodically. Ideally, the business should be aware of such changes and make sure all the marketing effort follows those algorithms to get a healthy return from those marketing platforms. Analytics helps businesses get the maximum visibility and help perform their campaigns to their full potential.

• • • Google Analytics drove performance marketing– This can tell businesses how many times their business appeared on searches, how many customers called the business, and even how many potential customers searched the map to inquire about the business location.
    • Facebook analytics-driven performance marketing – A successful setup of Facebook analytics will help the business understand their interaction with Facebook page, the effectiveness of their campaigns like Click through rates (CTRs), conversion tracking, etc
    • Online reputation management– We work with different publishers on behalf of the client and bring together all customer reviews and then do sentiment analysis and device plans to handle negative customer reviews, content creation to downplay a negative sentiment, and work towards rebuilding reputation.